We Started our first concept in 1998 when we introduce the Oriental Sweet with our Al-Safat outlet & Factory. Spotting the boom in baghdad in the year 2009 many Malls and restaurants started popping up all over the city. This is when our partners unveiled restaurant AROMA, which were a success due to the principles they stuck to such as: Satisfaction, Trust, Positivity, Conviction, Loyalty, Commitment, Feelings and Experience. The company currently employs 152 staff employees and own 8 Outlets of sweets and 2 Restaurants and cafes,These represent 3 various concepts: 1998 – Al-safat – Oriental Sweet Factory 2011 – Aroma – International Cuisine 2013 – Snackway – Fast Food Cuisine 2015 – Kanafani – Oriental Kanafeh : 8 Outlets